Brighton and Hove is set to become the first town or geographical
location to launch its own fragrance.
It was announced today that Brighton and Hove will launch
their own fragrance. Scientists at the
Institute of Scented Research (ISR) in Brighton
have been set the task of creating the fragrance that is expected to ready for
sale in Autumn 2018, once all of the non-animal testing has taken place.
The fragrance itself will be unisex, available to everyone on
the gender spectrum. Following on from a poll of the most identifiable scents
of Brighton, the top five results are below:
5) The Lemon Bus
4) Student Loan
3) Chips
2) Beach BBQ’s
1) Sea Mist
It has been funded by Brighton and Hove council and has
projected sales somewhere between Kim Kardashian’s Glam and Dora the Explorer's
Eau de Toilette with all revenue from sales going back to the council.
This latest move may be the council’s attempt to come up
smelling of roses after the incident at Hove Park but it seems to be doing the
trick. Brighton has been in a frenzy with interest in the fragrance and there
is yet to be an official name given to the fragrance yet. The name is expected to
be revealed over the coming weeks.
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